Viral Marketing: Messaging that passes for free from one ‘infected’ user to the next. Must exhibit three vital components to achieve optimal infection; Legitimacy, Relevancy, Differentiation.

It seems reasonable to assume that eating at a ‘viral’ restaurant may not immediately take your fancy. But in this case it’s not what it sounds like. It’s worth considering the wisdom that KOGIbbq, an upscale taco van, has contributed to Social Networking learning. (more…)