We stick to fairly similar routes, so our brand interactions (geo-blogging) will be along those routes. This is an opportunity for brands en route to offer mobile coupons and incentives.

The nature of SNS means we will share these brand interactions and incentives (deals, sales, discounts) with our friends. There is no better referral than from a friend. The retail chains needs to be “geo-blogging” ready to cash in on the social media crowdsourcing effect.